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biba munda
30th December 2009, 10:47 PM
Google announces UK's 2010 search trends


Beats Bing to the UK punch


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Google has announced the biggest trends in UK search for the year, with celebrities, and swine flu joined by Facebook, Ebay and Spotify in the British search zeitgeist.

Bing has just released its US-centric search trends, but Google has published UK searches to give us a more British look at exactly what has caught our interest.

"Britons had mixed feelings as they headed online this year to search for their favourite online tools, to learn about celebrities new and old, and to find a good bargain," said Google spokesperson Anthony House.

"People searched about new sensations like Lady Gaga and Susan Boyle, but they also turned to the web to learn about the deaths of Stephen Gately, Jade Goody and Michael Jackson."

Top searches and fastest rising

The top searches for 2010 are dominated by websites – with many people using the search engine as a quick way to get to the sites that they love.

Thus, the top searches for 2010 included Facebook, BBC, YouTube, Hotmail, Ebay, Google itself (which is just strange), Yahoo and Bebo – along with 'games' and 'news'.

Swine flu, Britain's Got talent winner Susan Boyle, Stephen Gately and Google Maps all made it into the most searched for news items, along with the likes of the tragic deaths of Stephen Gately and Michael Jackson.

Interestingly, in among the fastest rising searches was Microsoft's new search engine Bing – which stole ninth spot – although 'Facebook Login' was the top of that particular list, followed by Jogos, Ebay UK and Yahoo Mail.